High temperature affected Italian vegetable sales by 20%

According to EURONET, citing the European Union News Agency, Italy, like most European countries, has recently been hit by a heat wave. In order to cope with the hot weather, Italian people scrambled to buy fruits and vegetables to relieve the heat, resulting in a sharp increase of 20% in the sales of vegetables and fruits across the country.

It is reported that on June 28 local time, the Italian meteorological department issued a high temperature red warning to 16 cities in the territory. The Italian meteorological department said that the temperature of Piemonte in northwest Italy will reach 43 degrees on the 28th, and the somatosensory temperature of Piemonte and Bolzano will exceed 50 degrees.

The * new market statistical report released by the Italian agriculture and animal husbandry association pointed out that affected by the hot weather, the sales of vegetables and fruits in Italy last week hit a record high since the beginning of summer in 2019, and the overall purchasing power of the society increased sharply by 20%.

The Italian agriculture and animal husbandry association said that the hot weather is changing consumers’ eating habits, people begin to bring fresh and healthy food to the table or beach, and extreme weather phenomena are conducive to the production of high sweetness fruits.

However, high temperature weather also has an adverse impact on agricultural production. According to the survey data of the Italian agriculture and animal husbandry association, in this round of hot weather, the yield of watermelon and pepper in the Po River Plain in northern Italy lost 10% to 30%. Animals have also been affected by a certain degree of high temperature. The milk production of dairy cows on some farms has been reduced by about 10% than usual.